Articles
What 25 years of management and building AI systems that run in production actually taught me. No forecasts, no buzzwords - numbers, failures, and what works.
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Six articles that explain how I work, and why.
Editor's pickWhat 14 Years as a CEO Taught Me About Why Tech Projects Fail
Technology projects almost never fail on the technology. They fail on budget, on organizational politics and on the gap between a demo and a working system - seen from the side of the table that approves the money.
5 min read
Editor's pickWhy 68% of Israel's AI Projects Are Stuck in Pilot - and the Four Failures You Can Fix Tomorrow Morning
A State Comptroller report shows that 68% of AI projects in Israeli organizations never got past the pilot stage - here are the four failures behind it, and what to do about them starting tomorrow.
5 min read
Editor's pickWhat an AI System Really Costs - The Real Price List Against the Quote on Your Desk
Global benchmarks for pricing AI projects, what the Israeli market looks like, and four questions to ask about any quote before you answer it.
5 min read
Editor's pickAmendment 13 for CEOs: Your Personal Exposure When the Chatbot Gets It Wrong
Amendment 13 to the Privacy Protection Law turned a mistake by an AI system into personal exposure for company officers - what changed, and the three documents that take most of the risk off the table.
4 min read
Editor's pickIn-House Chief AI Officer vs. Fractional: The Full Numbers
What a full-time CAIO actually costs, what an outsourced one costs, and when each is the right call - the numbers from a CEO's point of view.
5 min read
Editor's pickHow One Person Builds a National Platform - and What That Says About Your Development Department
A national recruitment platform with a semantic matching engine, four languages and payments - built by one person, and what that means for your development budgets and your vendors.
5 min readSecurity & Regulation
The new attack surface, the regulation, and the CEO's personal exposure.

The AI That Never Leaves the Building: Why Healthcare and Finance Need Local Models
The Ministry of Health cut hospital computers off from external AI tools. That is not a brake on progress - it is a statement of the rules: in healthcare and finance, the AI comes to the data, not the other way around.
4 min read
Your Chatbot Is Now an Attack Surface: What a CEO Should Know About AI Security in 2026
Prompt injection is an architectural problem with no patch, and anyone who connected a language model to company data opened an attack surface their existing defenses were never designed for.
5 min read
Shadow AI: Your Employees Are Already Leaking the Company, and You Don't Know It
Employees adopted AI faster than their organizations did, they paste sensitive material into it from personal accounts, and Amendment 13 to Israel's Privacy Protection Law turned that into personal exposure for senior officers.
5 min read
Voice Deepfakes and Wire Transfers: The Fraud That Will Reach You in 2026
Cloned voice and video made CEO fraud cheap and accurate. The only answer that works is a two-channel verification procedure, not another piece of technology.
5 min read
Who Is Accountable When the AI Gets It Wrong? The CEO's Accountability Map for 2026
Israeli regulation has already answered the question, and the answer is you. An AI governance document is not bureaucracy. It is management's defense file.
5 min read
Your Vendor Has Access to Your Data: The AI Supply Chain Risk
Third-party AI tools, SaaS integrations and subcontractors open a door into company data, and "it's in the cloud" is not an answer to where that data sits.
5 min readStrategy & Leadership
Why projects stall, and what leadership does about it.

Five Questions Every Board Must Ask About AI - and None of Them Is "Which Model"
83% of S&P 500 companies name AI as a risk factor while only 2.7% of directors hold any AI expertise - here are the five questions that close the gap, without a single technical word.
5 min read
A Prompt Workshop Will Not Save You: Training vs. Implementation
Israel leads the world in personal AI adoption, yet only 32% of its enterprise AI projects are actually implemented - why workshops do not close that gap, and what does.
4 min read
The Endless Pilot: How to Tell You Are Burning Money on a POC With No End Date
RAND found that 80.3% of AI initiatives deliver no measurable value and Forrester expects 25% of AI budgets to be cut in 2026 - six signs you are stuck in POC Purgatory, and how to get out.
4 min read
A Success Metric Signed in Advance: The Clause That Turns an AI Project From a Bet Into an Investment
One clause in the agreement - a baseline, a numeric target, a decision date - is what separates a managed AI investment from an expensive bet. Here is what it looks like in practice, and why most vendors would rather you never asked for it.
4 min readCost & Pricing
What it really costs, and the alternatives.
Sectors
What gets built in retail, real estate and finance.

Demand Forecasting in Retail: What 50% Fewer Stockouts Actually Looks Like
The measured numbers behind AI-based demand forecasting in retail - fewer stockouts, less inventory, more sales - and why the category is still so quiet in Israel.
4 min read
Three Hundred Leases in One Night: AI in Income-Producing Real Estate
Lease abstraction, sales per square meter, tenant mix and predictive maintenance - where AI meets the bottom line of an income-producing portfolio, and why the window is open right now.
4 min read
The Banks Are Already Running. Retail and Real Estate Are Still Waiting
Israeli banking and insurance are running AI in production and reporting it to the CEO, while retail and income-producing real estate stay silent - and that gap is an opening for whoever moves first.
5 min readSystems in Production
Systems already running in production - and how they were built.

A Hebrew Voice Bot That Answers Customers: What Works, What Breaks, and What It Saves
Lessons from a real voice bot answering live calls in Hebrew, including the failures nobody puts in a sales deck.
4 min read
WhatsApp as Your Organization's Main Service Channel: A CEO's Guide
How to turn WhatsApp into an official, managed service channel - bots, routing, and what Section 30A of the anti-spam law actually permits.
5 min read
The Report That Writes Itself: Automating Management Reports, Step by Step
How the weekly management report builds itself overnight - from pulling the data to a designed PDF waiting in the inbox.
4 min read
Kahneman, Nash and Your Next Deal: Negotiation Support Systems
What happens when you put Nash's game theory and Kahneman's behavioral economics into one system that sits with you in the negotiating room.
4 min readNo articles in this category yet.
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